Brand Story

It all started with a passion— an unwavering desire to learn more about the art of Jewelry two decades ago in a quintessential alley of Jongno in Seoul. The Yeowoon story started in 1998, when a talented designer is matched with immense dedication, emerges The Yeowoon. 

The Yeowoon believes that being able to find its style and color is important values and being able to express one's senses and beauty is knowing the true value.

The Yeowoon started designing and crafting her own jewelry to fulfill the value. 

It started by opening a small jewelry offline store to have hands-on quality control and timely delivery of the jewelry to customers. The Yeowoon designs are exquisitely handmade from our workshop in Seoul, focus on quality and precision instead of mass production.

 Since our inception, we have gained wide recognition for our excellent crafts and skill from local and international markets. Over the years, The Yeowoon's excellent quality and contribution to the Jewelry industry has gained awards and recognition from all outlets, including KBIZ SMEs Awards Certificate, Asia Pacific Awards, International Design Awards, and many more.

Cool Jewelry, S.Tree, and Suritree are one of the several brands managed under The Yeowoon.